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December 02, 2003google growing pains?Fortune discusses the state of everyone's favorite web search superhero, including the looming search war between Google, Yahoo!, and MSN. Fortune.com - Technology - Can Google Grow Up? (via echi) Google's foes have a much firmer hold on customers, argues Seth Godin, a well-known Internet consultant and editor of last summer's widely distributed online book What Should Google Do? Competitors have troves of personal information about users that they draw on to customize products, ads, and services—consider the way My Yahoo brings you information on everything from your portfolio to fixing your house. They will probably use that same information to tailor search results. Google, meanwhile, knows little more about you than what you are currently searching for. An observation made even more interesting considering that Google has an impressive arsenal of personalization technology acquired from former start-ups Kaltix and Outride. Posted by jheer at December 2, 2003 12:44 AMComments
"Google, meanwhile, knows little more about you than what you are currently searching for." But that's why people like Google, it provides really good search results with a simple interface. When you type a search in google you know your going to get the best results, not what company x and company y think we should be buying because they have more spending power than the rest. Then there is adwords etc..., where the real money is (business). Google has expanded into adsense with ads not just on googles site, but millions of users pages. They must be making a very large fortune from that little idea!! Posted by: Seo Dave at December 13, 2003 02:33 AMTrackback Pings
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